Middle America Rising

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Middle America Rising

Middle Class America is rising. The conversations that are taking place on main street will affect everything from government policy to consumer product development. Over the last thirty years, companies have spent billions trying to reach emerging markets around the world. I submit, that the greatest emerging market the world has ever seen will be the one that grows out of a resurgent Middle Class America. The American consumer is the most powerful economic force in the world. As the economy improves for people who have been left behind, new spending patterns will appear, new political constituencies will develop, and a new discussion will take place about American priorities. The conversations that drive this emergence will not originate in the media. They will not originate in Washington. They’ll start in small towns and cities across the country. Government officials and businesses can be part of this reawakening. All they have to do is stop listening to the talking heads and political hacks. The heartland is speaking clearly.

By |2018-01-04T22:01:51+00:00January 29th, 2017|Comments Off on Middle America Rising

About the Author:

Zac Northup is the Chief Executive Officer and co-founder of StandWatch.org. Zac served in the U.S. Army and the Army National Guard between 1992 and 2000, leaving the service as a captain. In 1996, he started his own publishing and consulting firm where he interviewed high-profile individuals including members of the joint chiefs of staff, service secretaries, elected officials, and soldiers in Bosnia, Honduras, and other locations. As a consultant, he worked for Boeing, Northrop Grumman, Raytheon, 3M, and dozens of small firms that ranged from start-ups to multimillion dollar firms. He has proven experience taking a concept and growing it into a thriving business.