2019 Curriculum

StandWatch Academy’s curriculum is built around our basic Shockwave Course.  Shockwave begins with a one-day workshop which is then followed by weekly in-class sessions at the students’ schools. The academic portion of the course culminates with a Shockwave Talk where students present their ideas in front of a live audience.  Additional instruction and supporting classes are provided online at After satisfactorily completing the academic portion of the course, students are then invited to attend  an educational travel expedition  where they meet with successful CEOs and business leaders in parts of the country where the economy is thriving.

Building a Network for the Future

After completing the initial Shockwave course, students who wish to take their business ideas to the next level can enroll in the semester-long Shockwave V4 program where they will receive one-on-one mentoring with instructors while meeting corporate executives and top tier leaders from around the state and nation. These meetings will take place over breakfast, lunch or dinner on a bi-weekly basis. Students are also given access to more advanced coursework online, a private and exclusive networking group on LinkedIn, and a book club with regular discussion groups that will help them maximize their experience  This is the ultimate entrepreneurship program that builds an incredible network for the student to access as they enter college and the job market.

Core Shockwave Curriculum for New Students

Lesson One

Find Your Drive Workshop

The Shockwave Course begins with a workshop where students learn from a nationally recognized business model development program created by Dr. Ben Eng, Assistant Professor of Marketing, Marshall University’s Brad D. Smith Schools of Business. Dr. Eng’s “Find Your Drive” course helps students learn how to take innovative ideas and create sound businesses that can transform communities. Find Your Drive is an all-day class which teaches the students how to use design thinking to develop business models that can really work in today’s dynamic economy. Each workshop is then followed-up with seven weekly or biweekly visits by StandWatch Academy instructors who mentor them through the iterative process. Teachers are encouraged to attend the course with their students and then go back to their schools to teach more students how to use entrepreneurship to change their communities for the better.


By the time students complete this lesson, they will understand how to use design thinking and the Find Your Drive methodology to create incredible business models that can really work in today’s dynamic high-tech economy.

Lesson Three

Designing Your Logo

Creating a brand begins with a well-designed logo. In the logo creation process, we’ll look for inspiration pieces, and understand how images are manipulated with Adobe Photoshop and Adobe Illustrator.  Additionally, students will learn how the use of colors and imagery should carry through to an effective branding campaign.


To teach students the basics of using Adobe Creative Suite to design logos and marketing materials for their organizations while learning how to create a brand.

Lesson Five

Preparing Slides and a Presentation Script

Earlier in the course, you read the book, TED Talks: The Official Guide to Public Speaking.  I made no secret that I am a big fan of that book.  I am a firm believer in the importance of presentation literacy.  As you grow older, having the ability to present effectively to groups large and small will be critical to your overall success, no matter what career you choose.  Even today, as high school students, you are required to do various presentation projects.  In this lesson, you will learn how to do them the right way.  Lesson nine requires students to do two things: Prepare a properly formatted slide deck, and write a detailed presentation script.


By the end of this lesson, you will have developed a six-slide presentation and audio script that explains your idea in a concise and compelling way.

Lesson Two

Organizing, Naming, and Developing a Mission

Lesson two will walk students through the nuts and bolts of setting up a business and covers topics like filing for a tax-id number, incorporating, basic accounting, and finances.


By the end of this lesson, you will have decided on a business structure and have a clear understanding on the steps you must go through to incorporate a business.

Lesson Four

Building a Webpage

Developing a digital strategy for your organization means a lot more than simply building a website.  Today, “digital strategy” is a comprehensive approach that includes every method that consumers and supporters use to access the content you produce for your organization, regardless of the channel.  Channels include websites, social media, blogs, podcasts, videos, and “print” products like PDFs.  It all starts with a website, and your first social media channel.  From there, it grows. We will start this process by teaching students how to build their personal profile webpage on using the Avada Theme and WordPress.


To teach students the basics of setting-up and designing a website using WordPress, Photoshop, and other tools, while integrating the site with a social media strategy.